We cannot stress enough the importance of a properly written press release. While you are writing your press release, keep your target market in mind. Simultaneously, take into account that part of your audience will likely be an editor, reporter or journalist. This is important as these are the individuals who if they like your story, will publish it offering you another arm of exposure.
Be sure that the first paragraph of the press release answers the most important questions including Who, What, When Where and Why. You might have one sentence never to loose the editor/journalist.
The content within your press release needs to be accurate, easily readable and to the stage. A properly written press release will not have to be a novel. Remember the purpose of a press release is always to entice your reader or journalist to make contact with you for additional information. You do not have to tell your Companies entire life history. Actually, shorter pr releases (usually between 175 – 300 words) tend to receive more exposure, if written well. Why? Because many trade publication journalists could be searching for a short informative piece of information to fill a place inside a magazine, paper or website. Perhaps you have seen short snip-its within the side of a magazine, or along the side of the page on a website. Guess where the information originates from.
A carefully written and informative press release will make sure you capture your eye area of journalists. Make sure you take your time, and edit your release carefully. Section 2 – Usually Do Not Embellish or Exaggerate Your Press Release Grammar. While we know a well written press release, with perfect timing will provide you with the exposure most people are looking and dreaming about.
Now you have written your press release, submitted it for distribution and are receiving calls and emails about this, you will no doubt have some inquiries to be answered.
In case your press release is written with embellishments, you will very quickly lose credibility. Keep in mind, that the loss in credibility will also carry over to future pr releases. Journalists will remember a source. They are going to remember an identity. They will remember a web site. In the event you leave a poor taste inside their mouth, they will likely keep this in mind experience. What this means is next time you submit a press release, which can be accurate the second time around, is definitely not checked out with a journalist that remembers you as somebody that will embellish a narrative. Usually do not embellish or exaggerate your press release.
Make certain if you are using facts and figures to enhance your story, that you provide sources of these numbers where one can. The reason behind this can be simple. It adds credibility. Should you publish figures or information, although the information is accurate, people might go with the theory “it should be to great to be real”. Again, although completely innocent, can result in appear stretching the truth. And again, this can cause your press release possibly being overlooked in the future.
If the details are true, and also you cannot support it, if possible go conservative and let them know whenever they contact you. This might not always be possible, but bear in mind, you do not desire to turn a journalist/editor off.
Section 3 – Grammar Please ensure your press release continues to be read, edited and re-read before submission. A poorly written press release will be a very fast shut off for virtually any journalist or editor. A poorly written press release can also be a poor reflection for just about any Company.
By doing so, you will be able to capture any grammatical errors. Although among the best writers will occasionally miss grammatical errors or typos, by making sure you read, edit and re-read your press release, you drastically decrease the potential for error.
Print your press release. By printing your press release and reading a paper copy, you are more likely to catch any errors. This is effective for press announcements which may be just a little on the longer side.
Perhaps have a coworker or friend review your press release. Sometimes another list of eyes may catch a mistake. Although you may have read and re-read your projects, sometimes when you find yourself extremely focused, you could tune a mistake out.
Hold off until the morning and re-read your press release. You will not believe what a difference an evening of sleep can perform for you if you are writing. Whenever your bright and fresh, re-read your press release to ensure it is actually just how you want it.
If everything reads well there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire is currently working with a number of editors so that you can provide the writing service or editing service to your press release. Although this feature is not really available today, we have been working on this for you personally.
Section 4 – How Often Should You Submit Your Press Release? At 24-7 Press Release Newswire we offer various types of press release distribution starting from basic to professional. Our professional sneak a peek at this website is under our Mass Media Distribution program and includes press news distribution to a pool of approximately 80,000 journalists, 4000 websites, opt in journalists that request news to be sent directly to their inbox and of course relevant trade publications. Major websites and trade publications include such locations as Yahoo Finance News, MSNBC, The Brand New York Times, USA Today, Ask Jeeves, Google News amongst numerous others. At 24-7 Press Release, distribution is also delivered to opt in feed subscribers that sign up for pull our headlines to use as content on the internet sites. When our headlines are updated, their headlines can also be updated. Point about this wonderful press distribution is related to our partnership with PR Newswire.
Now that we now have wowed you with what sort of press release distribution we are designed for, we should inform you that a poorly written press release will get pretty much no pickup. This means that however some places could possibly publish your press release (very little places though), should it be poorly written, it will be immediately disregarded. This too means that journalists will view it and disregard it. They are going to also, most likely disregard future pr releases from the same source/Company.
Section 5 – How Many Times In Case You Submit Your Press Release? We now have this inquiry asked to us often and now have decided to finally include this little bit of information inside our Press Release Writing Tips section.
So, just how often in case you submit your press release? Principle is once to twice per month. However, unless you have news worth mentioning, then every month is a great rule of thumb.
Many Companies go through changes. Management changes, product changes, service changes or other changes. Not to have something to write about, generally in most companies could be rare. Have you got a hot new service you are now providing? Have you got a new service you intend to offer you springing up later on that you would like to inform people of? Do you have new widget whlexk you happen to be importing that no one has? Are you currently hiring new executive coming from a Fortune 500 Company which will add an asset to your Company? These are simply several ideas to be aware of.
A lot of our customers have found using a mixture of our Mass Media Distribution press distribution type once a month, along with a lower amount of distribution with a second time within the same month to work well on their behalf.